Real Fuel · Real Days · Real Racing
We loaded up the BEEF'D stand and headed bush for the Hattah Desert Race — set up right near the start line, fuelling racers, crews and spectators with thick-cut, high-protein jerky between runs.
Bags in two days
Flavours on the stand
Epic weekend of racing
The desert doesn't do soft, and neither does BEEF'D. Over two big days of racing we handed out samples, sold out bag after bag, and ran a giveaway for racegoers — proof that when people who race hard taste real, thick-cut jerky, they don't want the processed stuff again.
Selling over 500 bags in a weekend told us everything: BEEF'D is built for exactly these days — training, hikes, road trips, job sites and race weekends. Real meat, real thick, real fuel.
Huge thanks to Jenni and the whole team at the Hattah Desert Race for having us. We can't wait to be back next year. Get BEEF'D.