What started as a simple idea — teaching my son about business: profits, losses, margins, and how hard work actually turns into something real — has turned into BEEF'D.
From small batches and late nights to stepping up how we do things, the mission hasn't changed: quality first, learn by doing, and build something we're proud of. Proudly Geelong made, and this is just the beginning.
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BEEF'D is more than beef jerky — it's fuel for the people who work, train and play hard. We proudly back local athletes and clubs around Geelong with real, high-protein food: thick-cut, grass-fed Aussie beef jerky, up to 62% protein per 100g, low in sugar and nothing artificial. Here's who we're fuelling.
Meet Marcus Herbert — BEEF'D's inaugural sponsored athlete. Fresh from being drafted to the AFL, Marcus trains at an elite level, and performing at that level takes serious fuel.
That's where BEEF'D comes in. Our high-protein, 100% Australian grass-fed beef jerky — up to 62% protein per 100g with low sugar and nothing artificial — is exactly the kind of clean, real-food nutrition that supports hard training and recovery on the go. Between sessions, on the road to a game, or refuelling after a big hit-out, Marcus reaches for BEEF'D. Real meat, real thick, real performance — proudly made in Geelong.
@marcusherbert21
BEEF'D Jerky is a proud official sponsor of the Grovedale Tigers Football Netball Club — our first local sporting club. You'll see the BEEF'D logo on display at Burdoo Reserve, home of the Tigers, backing the players, the club and the wider Geelong footy community.
Hard work, toughness and community are the same values that go into every bag of BEEF'D — thick-cut, high-protein beef jerky made right here in Geelong. Backing local footy is about more than a logo on the fence: it's about fuelling the players and families who make grassroots sport tick, with a real, high-protein snack they can feel good about. That's the BEEF'D way.
@grovedaletigersfncWe're always keen to fuel more local athletes, teams and community events around Geelong. If you'd like to talk sponsorship, or stock BEEF'D at your club, we'd love to hear from you.
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