Fat Nancy's Barbershop
Grovedale
Fresh cut, fresh fuel — our BEEF'D stand is set up in-store. Grab a bag of thick-cut jerky on your way in or out.
Real Meat · Real Thick · Made in Geelong
BEEF'D is made right here in Geelong — thick-cut, high-protein Aussie beef jerky with up to 62% protein and low sugar. Family-run, small-batch and NATA tested. The good stuff, made in your own backyard.
Plenty of jerky gets shipped in from interstate or overseas. BEEF'D doesn't. We're a family-run business in Geelong, Victoria, making premium beef jerky in small batches — built not bought. What started as a way to teach our son about business turned into the thick-cut, high-protein jerky people around town now can't get enough of.
Every bag is cut from lean Eye of Round — the cut serious jerky is made from, because it's lean enough to dry down to serious protein without the fat. That's how BEEF'D lands up to 62% protein with low sugar and nothing artificial. 100% premium Australian grass-fed beef, NATA tested and approved. Real meat, real thick, real Geelong.
Four thick-cut flavours, up to 62% protein and low in sugar. One of Australia's highest-protein jerky, made in Geelong.
BEEF'D is stocked in 15 locations around Geelong and growing fast. A few of our favourites:
Grovedale
Fresh cut, fresh fuel — our BEEF'D stand is set up in-store. Grab a bag of thick-cut jerky on your way in or out.
Geelong
All your favourite flavours in the vending machine — post-workout fuel and grab-and-go protein.
Geelong
Do a few rounds in the ring, then refuel — BEEF'D is stocked with our friends at MMPowerment.
Not near a stockist? Order online and we'll get BEEF'D to your Geelong door.
BEEF'D is stocked in 15 locations around Geelong — including Fat Nancy's Barbershop in Grovedale, Strong Bodies Geelong and MMPowerment — and you can order online for local delivery. See our Find Us page for the full list.
Yes. BEEF'D is a family-run Geelong business making jerky in small batches locally — not shipped in from interstate or overseas.
We use lean Eye of Round beef, which dries down to serious protein without the fat. BEEF'D is high protein — up to 62g per 100g — with low sugar and nothing artificial.
Yes — order any flavour online and we'll get it to your Geelong door, or grab a bag from one of our local stockists.